Customer testimonials are one of the most powerful forms of social proof because they:
- Build trust: Real customer experiences reduce purchase anxiety
- Provide validation: Show that others have made successful purchases
- Address objections: Answer common concerns through peer experiences
- Increase conversions: Social proof can boost conversions by 15-30%
- Reduce returns: Set proper expectations about products
📊 Statistics: 92% of consumers read online reviews before making a purchase, and testimonials can increase conversions by up to 34%.