Order bumps are strategic product offers that appear during the checkout process, allowing customers to add complementary items to their order with a single click. They are highly effective because:
- Perfect timing: Customers are already in buying mode
- Low friction: One-click addition to existing order
- Relevant offers: Complementary or related products
- Immediate value: Clear benefit proposition
- Social proof: "Customers who bought X also bought Y"
📈 Impact: Well-implemented order bumps can increase average order value by 15-35% with minimal effort.